Your online personal reputation
Your online personal reputation is the perception people have of you when they find you online.
People Judge Based on Reputation
Your profile online is given merit based on your reputation according to key authority sites that you use. Facebook, LinkedIn, Twitter, Pinterest, Google – these are all authority sites many people use, that provide strangers (or potential employers) with information about you and your history. To make sure these authority sites serve you well, it important to practice the following when managing your personal reputation within them:
Eliminate Bad Information:
You may need to undertake negative publicity removal steps to deal with any unpleasant posts and images of you that are circulating on the internet. Your old boss who fired you for no reason, a close friend you had a fallout with, or even a disgruntled customer – it’s entirely possible that your online reputation has contributed.
Given the freedom of speech the internet now allows, it’s entirely possible for people to talk out about you in a negative way too, so diligence needs to be given to your online reputation if you’re looking to build a name for yourself – for the right reasons.
Keeping Your Content Relevant:
As a competitive business person, you’ll want your online persona to reflect your professional one. Any pictures and posts that take away from that “professional” persona are a definite no-no. A prospective business partner looking to collaborate with you will unlikely approve of pictures of your recent vacation.
If It’s On The Web, It’s There For All to See:
If you weren’t already aware, the internet is a sea of free-for-all resources that, with the right skills, anyone can gain access to. Infamous hackers have been exploiting security loop-holes in online content since the internet was created, and it’s going to continue. Despite strong security measures being taken by authority sites like LinkedIn, Facebook, and the like, be wary of the potential for your information to reach the public realm. Practice diligence.
If you’re looking to build up your professional image, use your web page to talk about past achievements, CV, job positions you’ve held, and so on. Having a rich, up-to-date LinkedIn profile is extremely valuable as well. LinkedIn works like a virtual CV or resume, so it’s naturally indexed by search engines and ranked highly in job search results.
Seek testimonials from past companies. You can do this via email, posting the results on your own website, or LinkedIn has an excellent feature allowing you to request feedback from clients and employers you’ve worked for.